Communicating Well in a Turbulent Economy
Christopher M. Nahil, Nahil Communications Group, Inc.
By the time most so-called economic experts and fiscal forecasters had mustered the courage to admit that the nation was in recession, the first signs of recovery had begun. Even in the wake of the horrific national and human tragedy that was September 11, 2001, the stirrings of recovery were seen in renewed optimism in the manufacturing sector, relatively healthy consumer confidence and continued strength in real estate values. Sure, the stock market continues its one-step-forward-two-steps-back foxtrot, but only the most hardened bear will refuse to concede that, at worst, the market has found the bottom and begun to slowly advance. Still, it pays to examine the role of communications in times of crisis as a blueprint for better communications when the gloom fully lifts. more...
It’s My Story and I’m Sticking to It, The Role of Clear Messaging in Marketing Communications
Christopher M. Nahil, Nahil Communications Group, Inc.
Presentation delivered to attendees at the Global Business Alliance of New England’s 2003 International Networking Forum. Download Powerpoint Presentation
I’ll Take Cleveland…by 10,000 Points: Why PR Agencies Ought to Back Out of the Measurement Game
Christopher M. Nahil, Nahil Communications Group, Inc.
The end of the quarter was always a nightmare. No, not for the usual reasons. Our agency’s financials were always immaculate, especially during the Great Technology Boom that is today responsible for so MFA candidates and barristas. Rather, the end of every quarter brought “measurement season” — the point on the account service calendar when one member of the account team would suddenly remember that we had to appear before all of the firm’s clients in the span of a couple of weeks to personally justify our dazzling retainers. “Accountability,” we’d hiss. “Damn the ur-client who first uttered the phrase.” Then we’d set about making ourselves accountable, as only a bunch of PR people can. more...