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The Nahil Difference

What Is The Nahil Difference?

The Nahil Difference is what sets us apart from other agencies, and motivates us to provide our clients with “gold standard” service. It's not “rocket science” or mathematically complicated. Simply said, the Nahil Difference is:

  1. We spend a huge amount of time thinking about what our clients do and how we can help them do it better.
  2. When we talk about “Intelligent Communications Consulting,” we refer to the way we approach our clients’ communications needs. For every client engagement, we apply a healthy dose of intellectual curiosity and market and industry research. We then cast a critical eye on the characteristics of the organization itself as a means of properly specifying and executing focused, goal-driven communications campaigns. Therefore, a Nahil Communications Group, Inc. (NCG), campaign will drive results that mean something significant to your company’s audience reach and retention, sales growth, and business expansion.
  3. The Principals are intimately involved with every account. Nothing is publicly issued that does not first pass through our hands. The buck stops with the family name on the front door.
  4. We use the word "team" to mean our team and our client’s team. When we are chosen to serve a new client, we first learn the nature of the client's organization and put in place a mechanism to mesh with the in-house organization. We treat all team members with respect and professionalism and are committed to working with our clients' internal management and external communication teams to everyone’s benefit.
  5. Your NCG team never gets re-staffed or juggled unless people leave the firm or without first discussing the situation with you.
  6. We don’t provide cookie cutter public relations (PR) or marketing communications programs or parrot boilerplate answers to questions. Our PR recommendations are specific and tailored to the needs of each client.
  7. With a substantial background in corporate and agency settings, NCG Principals are intimately aware of the pitfalls that exist between client expectations and agency management. To that end, we place a premium on maintaining a constant and personal dialogue with clients.
  8. NCG Principals have a collective background in marketing communications, public relations and related communications disciplines that is unmatched in the region and unique among smaller agencies.
  9. We believe we are the most aggressively creative, yet business-goal-driven, strategic marketing communications agency in Massachusetts. We never stop looking for ways to help our clients market, communicate and sell better by seeking opportunities outside of pure media relations. Our broad experience, expansive network, and thoughtful, big picture approach allow us to do so, yet we stay firmly rooted in the business of promoting our clients to their most critical audiences. We are gratified that all of our clients use us in expanded consulting capacities beyond “plain vanilla” PR and marketing communications.

All of the above mean that NCG will be a trusted partner in the growth and evolution of your business.