Nahil Communications Group Signs New Clients
Expands Services to Include Advertising Strategy and Media Management
Hingham, Mass., May 5 , 2006 Nahil Communications Group (NCG), a full service public relations and marketing communications agency, today announced the addition of The First Citizens Federal Credit Union, Fairhaven, Mass.; The Cape Symphony Orchestra, Yarmouth Port, Mass.; Atlantic Restaurant Group, Hanover, Mass., and Neighborhood Mortgage, Inc., Boston and Rockland, Mass. to its rapidly expanding roster of clients.
NCG also has been selected to manage the advertising campaign on behalf of its exiting client, The British Beer Company Restaurant and Pub, a group of six affiliated restaurants on Cape Cod and the South Shore. The addition of these new responsibilities is a reflection of the strong partnership that has grown between the organizations over the last 18 months.
Under terms of the new agreements, Nahil Communications Group will develop broad-based public relations programs aimed at trade, daily, weekly and electronic media, as well as aggressive community relations programs aimed at increasing each client’s share of market, share of voice and awareness among consumers and other influencers.
“The approach we take to public relations efforts and broader communications programs is specifically driven by the client’s business goals and by a sense that each tactic we recommend and execute must advance their success in some measurable fashion,” said Joseph C. Nahil, co-principal, Nahil Communications Group. “While that may mean enhanced sales, greater leadership presence in their community or improved access to potential partners or influencers, it also means that we approach every client engagement with a big picture viewpoint and a mandate for creativity, credibility and efficiency. Not all organizations can appreciate that approach and we are proud to be working hard on behalf of those that do.”
First Citizens Federal Credit Union
First Citizens’ Federal Credit Union is one of the premier financial institutions in southeastern Massachusetts. First Citizens’ delivers to customers a comprehensive portfolio of personal and commercial banking products via traditional branch locations, as well as through its cutting-edge Cyber Branch technology. Above all else, however, First Citizens’ is committed to highly personalized customer service and satisfaction. With corporate offices in Fairhaven, MA, First Citizens’ traces its roots back to 1937 when it opened its doors as a state chartered credit union in Bristol County. Today, First Citizens’ has grown both in size and strength. With over 40,000 members and assets approaching $400 million, First Citizens’ serves an area spanning from Fall River to Orleans. The credit union offers a complete package of financial and insurance products and services, including, First@Work and complete online banking at www.firstcitizens.org. Direct account rate information is available at 800-991-4296.
Cape Symphony Orchestra
Founded in 1962, The Cape Symphony Orchestra is widely recognized as one of the pre-eminent music organizations in southeastern Massachusetts. Each year, the Orchestra mounts a full schedule of classical and pops concerts in a schedule aimed at attracting the widest audience possible. Special concerts include those directed to educating school children to the thrill of classical music, while, at the same time taking advantage of Cape Cod’s large tourist population by mounting spectacular summer outdoor concerts by the sea. The Cape Symphony is dedicated to presenting a wide variety of talent, including the only U.S. appearance of the Royal Choral Society on May 13 and 14th. Royston Nash has been Music Director and Conductor of the Cape Symphony since 1980. In addition to assisting with media relations, Nahil Communications will assist the Cape Symphony with a new marketing campaign expressly intended to increase its subscriber base, as well as attracting additional corporate financial support.
Atlantic Restaurant Group
Founded in 2002 by Daniel Newcomb, a seasoned restaurant industry veteran, The Atlantic Restaurant Group, Inc. (ARG) works with restaurant owners to quickly and competently sell their business and real estate assets. ARG’s hallmark is a commitment to client service from the earliest stages of the transaction to completion of the deal. With a deep history in the restaurant and real estate businesses, ARG’s professionals deliver a unique and personal commitment to each restaurant owner and buyer at every stage of the sales process. Built on its well-earned reputation for integrity, discretion and professionalism, ARG has rapidly become a leader in the restaurant brokerage field across the South Shore, Cape Cod and Rhode Island markets. To learn more about The Atlantic Restaurant Group, Inc. visit www.atlanticrest.com, or call 781-319-9800.
Neighborhood Mortgage Company
Neighborhood Mortgage, Inc. is one of the industry’s most experienced mortgage brokerage firms. We are committed to working with our customers to offer personalized service that delivers the best long-term solution to their particular financial and mortgage needs. Neighborhood Mortgage’s approach starts with the belief that, instead of a burden, one’s mortgage can be used as a financial tool with which to leverage cash flow to meet the varying needs of customers from young families to retirees. The Neighborhood Mortgage team is among the most experienced in the industry and combines expertise with integrity to deliver an unprecedented level of service to its customers. Serving generations of families Neighborhood Mortgage is invested in building long-term relationships with those who seek to intelligently use their real estate assets to improve their quality of life. With offices in Boston, the South Shore and MetroWest, Neighborhood Mortgage is committed to the communities it serves and delivers personalized, tailored services to clients. For more information, please visit www.neighborhoodmortgage.com, or call 800-342-0077 ext. 21 or 781-871-4433.
The British Beer Company
In Great Britain, Ireland, and across Europe, the pub or “local” is the center of town life: a place to relax, refuel the body and spirit, share news and be entertained. The pubs and restaurants of the British Beer Company deliver that same atmosphere and service to Americans today. An eclectic menu, unparalleled beer and cocktail choices, and an array of music and entertainment nightly, make the British Beer Company the local destination for English pub-style fun, relaxation and refreshment. The British Beer Company restaurants and pubs can be found in Hyannis, Sandwich, Falmouth, Plymouth, Cedarville and Pembroke with more on the way. For more information, including menus and entertainment schedules, please visit our website at www.britishbeer.com
Nahil Communications Group
Nahil Communications Group (NCG) is an agency that provides marketing communications analysis, advice and action to client companies of all sizes and in several arenas. NCG’s founders and principals deliver to clients more than 50 years of combined experience that has been earned while serving companies in industries such as technology (hardware, software, Internet and consumer), non-profit, business services, hospitality, law, higher education and healthcare. For more information, visit our Web site at www.nahilcomm.com.
For more information contact:
Christopher M. Nahil
Nahil Communications Group
(781) 749-8500
Joseph C. Nahil
Nahil Communications Group
(781) 749-8500